Sidem extends steering and suspension range for Asian car models

Range extension parts for Asian brands enables high availability for the aftermarket

• Extension of Sidem’s steering and suspension range for Asian car brands
• Expanding the wide range for European cars with a growing range for Asian cars leads to a more complete offer for distributors and mechanics
• All parts in Sidem’s catalogue for both European and Asian car brands available from stock

Sidem, the European manufacturer of steering and suspension parts, has been producing parts for the replacement market for both European and Asian car applications. The company has now also extended the range of parts for Asian car brands.

Focus on both European and Asian cars

Sidem today has more than 9,000 steering & suspension references in its aftermarket catalogue, making it the most complete supplier. But its focus goes beyond European car brands. “That is sometimes overlooked,” says Delphine Dewildeman, marketing manager at Sidem. “Next to the parts for European car brands, we also have a lot of steering and suspension parts for Asian car brands. And we are expanding that range. Especially since Asian cars have gained a lot of market share here in recent years.”

Complete range

Today Sidem has steering and suspension parts for more than 10 Asian brands, accounting for about 4,000 references. “The term ‘Asian’ is of course very broad,” Delphine Dewildeman continues. “Car brands with a Chinese origin are quite rare here, so our Asian range mainly focuses on Japanese and Korean brands, such as Toyota and Hyundai. These are strong brands that also require a lot of parts in the aftermarket. In short, for those European or Asian cars driving around here, we are guaranteed to have the right steering and suspension parts in house.”